On April 23, 2005 the founders of YouTube uploaded their first video from an office above a pizzeria in San Meteo, California. Just over a year later with 65,000 new videos being uploaded daily Google bought YouTube for US$1.65 billion and the internet had changed forever. Four years later and it would be fair to say that if you’ve not watched a video online, you’re probably not using the internet at all.
So that’s the story of the rise and rise of internet video, but why should you care? Why should you make use of internet video?
Leading online video research and development company Brightcove sums up the reasons for using video online as follows:
1.Grab people’s attention instantly
2.Tell your story in less time
3.Bring your ideas to life
4.Make your site stickier
5.Create a buzz with viral video
6.Bring your website into the 21st century
In other words, bring people to your website, tell them about what you do, and make them come back for more.
Contact Pixel Flix to talk about making online video work for you.